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April 23, 2021

How marketing automation in Microsoft Dynamics 365 boosts customer engagement

Companies around the globe are constantly upgrading their marketing tactics to keep their consumers engaged. Traditional marketing has ceased to be effective as it tends to be time-consuming, inefficient, and impersonal. Instead, marketing automation is now the talk of the town that automates marketing tasks while enabling a personalized approach that boosts engagement, along with adding to the overall efficiency and increasing ROI simultaneously.
Did you know that according to Forrester, total spending on marketing automation tools will increase in the coming years, reaching a whopping $25.1 billion annually by 2023? Mind-boggling, isn’t it?

Why opt for marketing automation?

It enables companies to automate their marketing tasks. It assists in streamlining operations and workflows to achieve greater efficiency and revenue. With many companies struggling to align their people, processes, and technology to achieve their goals, marketing automation solves this problem.
As Forrester’s Marketing Automation Technology Forecast calls it one of the fastest-growing technologies. Initially used for mega industries, it has now become prevalent and scalable for all businesses, making it a must-have. It assists in identifying potential customers and nurtures those leads to sales readiness by massively improving the sales funnel.

Ins and outs: How Dynamics 365 boosts customer engagement

Microsoft Dynamics 365 can automate your marketing strategy and enhance customer engagement. Here is how it can effectively pull it off:

Manages customer experience

Consumer engagement is a key tenet of modern marketing, and personalizing buyer experience tops the list. It is possible through marketing automation as it helps send the right message at the right time based on pre-defined triggers, behaviors, demographic data, and buying behavior.
Making your audience feel special at every touch point is vital as it makes the customer feel valued and respected, thus making them more likely to make a purchase. It explains Forrester stating that 89% of businesses are investing in personalization today.
Targeted and segmented campaigns with ready-to-use templates and design tools can also be carried out across multiple channels through web, email, and SMS integration. It is backed by HubSpot research which states that relevant email content sent with marketing automation drives 18 times more revenue than broadcast emails.
To further enhance the customer experience, Microsoft Teams can come in handy to simplify event management by running meetings and webinars to keep the interaction with the customer going.

Tracks, nurtures and simplifies

The consumer today is on multiple channels, and you need to be as well. It is imperative to create a consistent, unified experience across all channels with relevant content that can be achieved through Dynamics 365 Sales.
Identifying and nurturing leads can benefit the growing influence that eventually enhances sales and boosts revenue. A major part of this is prioritizing leads at all touchpoints with lead-scoring models, sending prompt branded emails, follow-ups and simplifying collaborative tasks by leveraging Microsoft Dynamics 365 tools and marketing automation capabilities. So, what are you waiting for?

Derives meaningful insights

Adopting an audience engagement strategy is a vital step, but it’s of no use if you don’t measure its effectiveness. Keeping track of the metrics, evaluating the effectiveness of previous campaigns, and focusing more on the tactics that have worked in the past is a must.
Dynamics 365 Customer Insights can benefit in this aspect which ultimately improves marketing effectiveness. Pre-built and custom dashboards, marketing analyzers, and A/B testing can help catalyze this process by a considerable margin by deriving meaningful insights from the obtained data.
To better understand the customer needs, Dynamic 365 Customer Voice is a great asset to monitor the customer journey and gather information using surveys.

Stimulates and adapts to growth

Marketing strategies are not one size fits all. Each company has its requirements, resources, and goals that it is looking to achieve. Marketing automation capabilities of Dynamics 365 Marketing help you adapt marketing to your needs with the assistance of no-code editors that can be easily build and deployed. Data from Dynamics 365, along with other third-party applications can also be seamlessly integrated that ensure smooth workflow and functionality, along with adding custom channels through APIs to expand reach.
Growing your business is the only way forward, but it’s important to check privacy and compliance regulations for requesting and capturing consent to drive your marketing the right way.

Boost engagement with Microsoft Dynamics 365

Dynamics 365 Marketing fosters customer engagement and improves profitability by providing data-driven solutions and automate business processes with Microsoft’s cloud suite. It is a comprehensive solution for marketing automation that supports multi-channel campaigns, event management, lead tracking, analysis, and much more.
With tools that customize interactive workflows, it helps in creating a personalized experience as well. Working seamlessly with Dynamics 365 CRM, Office 365, and Power BI, Dynamics 365 Marketing is the go-to if you’re looking to boost customer engagement.

Conclusion

Targeted marketing across channels, personalization, tracking and nurturing leads, and evaluation of insights are just a few ways in which automated marketing impacts customer engagement. Companies all over the world are exploring marketing automation to drive a greater audience, garner increased engagement, and generate revenue like never before. With the power of Dynamics 365 Marketing, you can do this too. Get in touch with Visionet’s experts to find out more.

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