Dooney & Bourke Runs Effective Marketing Campaigns Using Actionable Insights

Services
Machine learning and data science
Business intelligence solution implementation
Platforms
AcuitySpark
Region
North America
Industry
Fashion Apparel

Visionet implemented AcuitySpark, a cutting-edge business intelligence solution that offers a 360° view of business operations. The pre-built solution integrated with Dooney’s ERP system quickly and with minimal disruption. It is agile, cost-effective, and benefits from the continually expanding capabilities of Microsoft Data and BI services.

Challenges

Dooney & Bourke has been manufacturing high-end leather accessories and fashion items for over 40 years, with 25 retail and outlet stores in the US and over 150 boutiques across countries like the UK and Japan. As the company continued to grow, the need for a sophisticated system to monitor operations, sales, and performance became more acute.

Solution

Visionet implemented AcuitySpark, a cutting-edge business intelligence solution that offers a 360° view of business operations. The pre-built solution integrated with Dooney’s ERP system quickly and with minimal disruption. It is agile, cost-effective, and benefits from the continually expanding capabilities of Microsoft Data and BI services.

 

Dooney & Bourke receives near-real time KPI updates via intuitive, easily accessible dynamic dashboards, enabling decision-makers to shift gears from reactive to proactive. Updates on eCommerce channels help them identify operational red flags and take preventive measures. Due to customer master processes, they can now distinguish between new and repeat customers and execute targeting campaigns with lower marketing spend based on customer lifetime value, buying preferences, and brand loyalty. They no longer dedicate days to collecting data from various sources, since these metrics are now delivered via dashboards within seconds.
AcuitySpark has helped Dooney & Bourke increase sales and create a preemptive organizational strategy powered by machine learning models trained and tuned on their data. They have gained a better understanding of multichannel sales, customer, and campaign analytics. These insights drive decision making, increase customer satisfaction, and reduce customer churn.

Technology Stack

“Working with Visionet has been instrumental in allowing us to innovate and provide better overall customer experience throughout our website. Their thought leadership, broad technical capabilities, and extensive portfolio allow us to engage with them on many different projects.”

David Burbine
Director of eCommerce, Dooney & Bourke

Results

  • Streamlined retail and eCommerce operations

  • Enhanced sales forecasting and demand planning

  • Simplified retail order management

  • Consistent brand experience

More Success Stories

See how we've helped hundreds of companies like yourselves get from zero to one

Speak to a Visionet expert

Discover how Visionet can help you produce tangible business results using digital technology