ICSC Reinvents ERP and CRM Systems with Dynamics 365

The largest global trade association for the retail real estate industry, ICSC, was greatly affected by the COVID-19 chaos. Especially, their event and financial management arm. Moreover, they were seeking an upgrade to their legacy CRM and ERP systems. Visionet’s Dynamics 365 Customer Engagement and FO implementation expertise turned the tables for the client and helped them achieve operational efficiency while enriching customer experiences.


Like every other organization, the lockdown posed major operational challenges for the client. Some of the major ones included the management of its event, sales, and financial aspects. In addition to this, ICSC’s business processes were fragmented, and its ERP and CRM systems were dated and which was restricting their ability to cope with the drastically changing market shift due to the pandemic.


Visionet proposed Dynamics 365 Customer Engagement and FO implementation to incorporate the latest tools for seamless management of events. Moreover, the Sales module was utilized by ICSC for selling its product bundle offer to the partners. Furthermore, we turned the tables for the organization in terms of a technological overhaul by updating its CRM and ERP systems.

The impact

  • Single source of truth
  • Reduced cycle times
  • Minimal IT costs
  • Resilient and secure ecosystem
  • Seamless and autonomous management of business operations
  • High scalability
  • Comprehensive solution for the Microsoft Dynamics family
  • Latest ERP and CRM systems with complete support


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