KaDeWe continues customer engagement with quick eCommerce enablement

KaDeWe
In the wake of the global pandemic crisis, KeDeWe had to shut down their retail store. This was a big setback as the company had no digital presence and their annual revenue was dependent on the store. Visionet implemented an end-to-end digital solution for KaDeWe and helped them launch their eCommerce solution in just 2 months leveraging Salesforce Commerce Cloud, Salesforce SFRA, and its proprietary digital connectivity solution PartnerLinQ.
KaDeWe Image

Challenges

KaDeWe is Berlin’s most famous trademark department store with 60,000 square meters of retail space and more than 380,000 articles available. This makes it the second-largest department store in Europe.

  • To ensure the implementation of necessary safety precautions and SOPs, brick-and-mortar as well as luxury retail stores had to shut down, including KaDeWe.
  • Store closure was a big setback for the company as their annual revenue was primarily dependent on it.
  • With customer interactions coming to a halt, the need to quickly develop an eCommerce presence was critical.
  • With no prior digital presence, the luxury department store was looking for a technology partner that would implement an end-to-end digital solution within 2 months.
Kadewe

Solution

KaDeWe chose Visionet to help launch their online store so that they could continue delivering engaging customer experiences and exceptional services via their eCommerce site as they did with their physical store.

Visionet devised a rapid-response plan which entailed strategies to enable KaDeWe survive aptly in the new normal.

Our team recommended Salesforce Common Cloud because of its best-in-class capabilities to provide an end-to-end optimized eCommerce experience.

Salesforce SFRA was leveraged with its out-of-the-box capabilities to build the web experience.

Visionet’s proprietary digital connectivity solution PartnerLinQ enabled swift and seamless integration between KaDeWe’s storefront and Order Management System (Dynamics AX).

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