Generate and manage leads
Run targeted campaigns using Dynamics 365 Marketing’s automation capabilities, including web landing pages, events, telemarketing, and other channels.
Use Dynamics 365 Marketing to create and nurture automatically synced leads to personalize buyers’ experiences based on their preferences, cart history, and past interactions.
Use configurable templates, design tools, and content blocks. Streamline content approvals and seamlessly integrate with external content management systems using Microsoft Power Automate.
Align sales and marketing
Create a unified view of prospects by integrating data across all contacts, leads, and customers with Dynamics 365 Sales.
Target top accounts and prioritize leads using lead-scoring models and sales readiness grades.
Coordinate marketing and sales with prebuilt workflows and follow-ups. Quickly write and send marketing emails to prospects.
Make well-informed decisions
Use intelligent marketing analytics and built-in or customized dashboards to improve marketing ROI and track performance.
Gather insights from multiple lead scoring models and A/B testing for emails to prioritize and focus on high-priority leads.
Use data from Dynamics 365 Customer Insights to gain a unified, 360° view of customers.
Enhance growth and compliance
Personalize and integrate Dynamics 365’s data with third-party systems or with services that you already use.
Use built-in compliance features to adhere to regulations and guidelines set by governing bodies or your customers.
Simplify build-and-deploy processes by easily creating custom solutions using intuitive tools like no-code visual editors.
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