Mattress Firm Achieves Omni-Channel Enablement by Partnering with Visionet Systems
In order to achieve true omni-channel retail capabilities and improve operational efficiency, Mattress Firm has chosen Visionet Systems as strategic technology partner. Visionet has applied its expertise towards integrating Mattress Firm’s existing investments in e-commerce with Microsoft Dynamics AX to produce a centralized information repository that synchronizes all business information across retail channels in near real-time. This has resulted in streamlined e-commerce processing and fulfilment, and a more consistent customer journey.
As a partner of both Microsoft and Salesforce Commerce Cloud, Visionet was the perfect technology provider for this project. “Visionet’s integration solution for Salesforce Commerce Cloud and Dynamics AX has simplified our retail order management,” said Jonathan Sider, CIO at Mattress Firm. “It ensures a single version of the truth, and prevents the proliferation of separate information silos for each sales channel. Automatic synchronization between Dynamics and Salesforce Commerce Cloud has eliminated the need for other error-prone and labor-intensive methods.”
Unifying ERP and e-commerce platforms has led to many strategic benefits. “Maintaining a single data repository lets Mattress Firm implement genuine omni-channel workflows, such as support for in-store or home delivery of products ordered over the phone or online,” said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “Synchronizing Salesforce Commerce Cloud with Dynamics has also improved inventory visibility, and provides consistent product availability irrespective of sales channel. It has also produced a clearer picture of customer loyalty, with cross-channel sales information used to generate analytics for store managers and measure each customer’s lifetime value. These improvements enable smart clienteling and more effective digital marketing, and result in higher customer satisfaction.”
Integration between Salesforce Commerce Cloud and Dynamics was achieved in a quick and cost-effective fashion by using PartnerLinQ – Connector for Commerce, Visionet’s pre-built e-commerce integration solution. Completely linking the two systems has helped Mattress Firm effectively monitor and optimize customer interactions. “Visionet’s PartnerLinQ – Connector for Commerce solution has helped us achieve visibility into all of our consumer interactions across our multiple online and store channels,” said Tony Miller, Vice President of Enterprise Systems at Mattress Firm. “This was important for us in order to improve our customer engagement, bring merchandising consistency, and streamline fulfilment processes. Visionet’s EdgeAX PartnerLinQ – Connector for Commerce solution cut through complexities, simplified these business processes, and helped us achieve our objectives across channels.”
About Visionet Systems
Headquartered in Cranbury, NJ, Visionet Systems, Inc. (visionetsystems.com) is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations.
About Mattress Firm
Founded in 1986, Houston-based Mattress Firm (mattressfirm.com) is the largest independent multi-brand mattress specialty retailer in the United States and one of the most successful specialty bedding companies in the world, with more than 3,500 company-operated and franchised stores across 49 states, and over $3.5 billion in pro forma sales in 2015. In September 2016, the company was acquired by Steinhoff International for $3.8 billion, and now operates as a subsidiary of Steinhoff. Mattress Firm offers a broad selection of traditional and specialty mattresses, bedding accessories, and other related products from leading manufacturers.