CUSTOMER DATA PLATFORM (CDP)

Nurture customer centricity by enhancing your organization’s data forte with Visionet’s expertise. We enable organizations to deliver personalized customer experiences with improved service offerings to maximize customer loyalty.

From data cleansing & unification to data activation, our experts provide end-to-end CDP implementation and activation consultancy.

Your Challenge

Fragment and siloed data from internal and external sources must be unified to enhance customer journey

One of the core challenges for organizations today is the need to unify fragmented and siloed data from internal and external 3rd party applications. While customers engagement path includes multiple touchpoints, often these touchpoints are disintegrated with each other. This makes it difficult to map customers’ complete journey and create a 360° customer-view. However, the right CDP solution resolves these challenges, allowing you to understand your customers better.

Our Solution

Customer Data Platform

Envision unparalleled data unification and activation with Visionet’s Customer Data Platform solutions designed for harnessing a 360°customer view. From seamless data ingestion capabilities to data deduplication and golden record creation, our CDP solutions enable you to enrich your customer’s experience and add value with Visionet’s Data & Analytics expertise.

Our CDP Expertise

Our CDP consultancy team specializes in tackling challenges faced by modern organizations in terms of implementing a customer-interaction based approach that enhances customer satisfaction.

We enable organizations to realize the potential of all its digital engagement channels from the view point of the end consumer. This assists organizations to strategize based on the voice of a customer within all touchpoints rather than an individual platform.

Nurture customer centricity by enhancing your organization’s data forte with Visionet’s expertise. We enable organizations to deliver personalized customer experiences with improved service offerings to maximize customer loyalty. From data cleansing & unification to data activation, our experts provide end-to-end CDP implementation and activation consultancy.

Our CDP consultancy team specializes in tackling challenges faced by modern organizations in terms of implementing a customer-interaction based approach that enhances customer satisfaction. One of the core challenges for organizations today is the need to unify fragmented and siloed data from internal and external 3rd party applications. While customers engagement path includes multiple touchpoints, often these touchpoints are disintegrated with each other. This makes it difficult to map customers’ complete journey and create a 360° customer-view. However, the right CDP solution resolves these challenges, allowing you to understand your customers better. We enable organizations to realize the potential of all its digital engagement channels from the view point of the end consumer. This assists organizations to strategize based on the voice of a customer within all touchpoints rather than an individual platform.

Here are some of the key attributes of a well-designed and thought-out CDP strategy

Here are some of the key attributes of a well-designed and thought-out CDP strategy

Activations & Campaigns

Harness the potential of 360° degree customer data by mapping customer journeys.

Data Ingestion

Ingest transactional, behavioral and 3rd party customer data from multiple internal & external data sources using pre-built connectors or a rapid integration framework.

Advanced Analytics

Activate unified customer data with pre-built ML models, custom KPIs & advanced metrics to generate CLTV, customer segmentation, propensity models and more.

Data Cleansing & Unification

Utilize pre built customizable rules for data cleansing and de-duplication to generate trustable golden record.

Unify Customer Data by following these steps

STEP 1

Purpose built data lake for customer data collection

STEP 2

Data cleansing and de-duplication using pre-built rules

STEP 3

Stich data across all interactions and touch points for holistic analysis

STEP 4

Use customer data and advanced analytics for data activation and customer focused strategy

Unify Customer Data by following these steps

STEP 2

Data cleansing and de-duplication using pre-built rules

STEP 4

Use customer data and advanced analytics for data activation and customer focused strategy

STEP 1

Purpose built data lake for customer data collection

STEP 3

Stitch data across all interactions and touch points for holistic analysis

Blogs

CDP Related Blogs

Needing a liner to describe a bit, might be generic characteristics of our services and products or something relevant to stated blogs below. 

Impact of the Pandemic on Customer Behavior

The COVID-19 pandemic created unprecedented challenges for retailers and manufacturers, while also causing unexpected changes in customer behavior. 

Patterns in Events: Aggregating Customer Journeys

With the onset of digitization, data available to modern retailers has increased exponentially in terms of volume as well as the number of data sources available. 

How Data Analytics Enhances Customer Experience

Data analytics works like magic when utilized properly. It has not only refined the customer experience but also revolutionized the […] 

CASE STUDIES

Read Up On How We’ve Helped Some Of The Best Companies Out There

Health Supplements Brand Case Study

Global Reinsurer Case Study

Mattress Firm

Visionet Value

Our SMEs provide specialized value addition that complement your CDP solution implementation. Visionet provides expertise in CDP implementation for organizations across industries in Data Quality Management & Data Governance to ensure high quality and standardization in CDPs.

cdp@visionet.com

Once implemented, our experts can enable you to integrate your CDP with other data sources, platforms & ERPs.

This will ensure that all your enterprise data does not remain siloed and is integrated for a true 360° view and holistic analysis. You will also be able to activate your data by performing advanced predictive analytics and generate actionable insights to understand customer behavior and increase customer loyalty & satisfaction.

 

Our CDP solutions & implementation can be customized based on organization’s specific needs to ensure best possible ROI based on your data strategy & objectives.

V I S I O N E T

Leverage data in the new paradigm

Our SMEs provide specialized value addition that complement your CDP solution implementation. Visionet provides expertise in CDP implementation for organizations across industries in Data Quality Management & Data Governance to ensure high quality and standardization in CDPs. Our experts enable you to integrate your CDP with other data sources, platforms & ERPs. This will ensure that all your enterprise data does not remain siloed and is integrated for a true 360° view and holistic analysis. You will also be able to activate your data by performing advanced predictive analytics and generate actionable insights to understand customer behavior and increase customer loyalty & satisfaction. Our CDP solutions & implementation can be customized based on organization’s specific needs to ensure best possible ROI based on your data strategy & objectives. 

cdp@visionet.com

Microsoft Dynamics
Customer Insights

Salesforce CDP

Acuity Spark

Microsoft Dynamics Customer Insights
Salesforce CDP
AcuitySpark

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