Dynamics 365 Marketing
Leverage intelligent marketing to attract, engage, and retain customers

Generate and manage leads

Align sales and marketing
Single source of truth
Create a unified view of prospects by integrating data across all contacts, leads, and customers with Dynamics 365 Sales.
Track leads and manage top accounts
Target top accounts and prioritize leads using lead-scoring models and sales readiness grades.
Improve coordination and productivity
Coordinate marketing and sales with prebuilt workflows and follow-ups. Quickly write and send marketing emails to prospects.

Make well-informed decisions
Boost marketing ROI
Use intelligent marketing analytics and built-in or customized dashboards to improve marketing ROI and track performance.
Focus on priorities
Gather insights from multiple lead scoring models and A/B testing for emails to prioritize and focus on high-priority leads.
Address the right audience
Use data from Dynamics 365 Customer Insights to gain a unified, 360° view of customers.

Enhance growth and compliance
Extend your capabilities
Personalize and integrate Dynamics 365’s data with third-party systems or with services that you already use.
Maintain compliance
Use built-in compliance features to adhere to regulations and guidelines set by governing bodies or your customers.
Tailor Dynamics 365 Marketing to your needs
Simplify build-and-deploy processes by easily creating custom solutions using intuitive tools like no-code visual editors.
