Generate and Manage Leads
Attract the right customers
Run targeted campaigns using Dynamics 365 Marketing’s automation capabilities, including web landing pages, events, telemarketing, and other channels.
Easily create campaign assets
Use configurable templates, design tools, and content blocks. Streamline content approvals and seamlessly Integrate with external content management systems using Microsoft Power Automate.
Personalize your customer experience
Use Dynamics 365 Marketing to create and nurture automatically synced leads to personalize buyers’ experiences based on their preferences, cart history, and past interactions.
Align Sales and Marketing
Single source of truth
Create a unified view of prospects by integrating data across all contacts, leads, and customers with Dynamics 365 Sales.
Improve coordination and productivity
Coordinate marketing and sales with prebuilt workflows and follow-ups. Quickly write and send marketing emails to prospects.
Track leads and manage top accounts
Target top accounts and prioritize leads using lead-scoring models and sales readiness grades.
Make Well-Informed Decisions
Boost marketing ROI
Use intelligent marketing analytics and built-in or customized dashboards to improve marketing ROI and track performance.
Address the right audience
Use data from Dynamics 365 Customer Insights to gain a unified, 360° view of customers.
Focus on priorities
Gather insights from multiple lead scoring models and A/B testing for emails to prioritize and focus on high-priority leads.
Enhance Growth and Compliance
Extend your capabilities
Personalize and integrate Dynamics 365’s data with third-party systems or with services that you already use.
Tailor Dynamics 365 Marketing to your needs
Simplify build-and-deploy processes by easily creating custom solutions using intuitive tools like no-code visual editors.
Use built-in compliance features to adhere to regulations and guidelines set by governing bodies or your customers.