Visionet Systems Deploys Advanced Digital Consumer Engagement Platform for Pet Supplies Plus

By March 29, 2017 May 6th, 2019

Visionet Systems has successfully deployed a transformative digital platform for Pet Supplies Plus that will boost cross-channel customer activity, improve visibility of customer purchasing behavior and help increase sales.

Visionet used SiteCore e-commerce technology to implement a feature-rich online platform which was integrated with Microsoft Dynamics AX for Retail. The combined capabilities of SiteCore and Microsoft Dynamics now allow Pet Supplies Plus to offer each of their customers a unique omni-channel digital experience, tuned to their individual personas.

“The core objective was to improve the way we understood and engaged our neighbors,” said Derek Panfil, Senior Vice President Merchandising and Marketing at Pet Supplies Plus. “The new site design offers our neighbors the ability to find store specific products, and several others features, which will help drive neighbor traffic to nearby retail locations. The new platform enables Pet Supplies Plus to connect online behaviors with in-store purchase patterns. We now have a much better idea about which products our neighbors value most, and the kinds of items that sell well together.”

“This integrated digital commerce platform has positioned Pet Supplies Plus for growth and by encouraging customer loyalty and boosting overall customer satisfaction,” said Thadd Tucker, Director Digital at Pet Supplies Plus. “By deploying Sitecore and Dynamics AX in a strategic way, our digital strategies are well positioned to enable omni-channel and service our neighbor’s on-line and in-store.”

“Enabling Pet Supplies Plus to extend their digital vision has been a rewarding experience, and we look forward to continuing this vision for Pet Supplies Plus”, said Orryn Sledge, Senior Vice President, Professional Services at Visionet Systems. “It shows that regardless of the target market, an OMNI experience, combined with digital touchpoints, is critical for incremental growth”.

About Visionet Systems

Headquartered in Cranbury, NJ, Visionet Systems, Inc. ( is a full-service technology consulting and business process outsourcing company that delivers software solutions, services, and technology-led BPO products built on a best-of-breed philosophy to help its customers increase business agility, drive down costs and reduce risk. Visionet has a decades-long track record of successful projects involving omni-channel enablement, e-commerce, ERP and has engineered many high-performance, cost-effective solutions across a wide range of sectors including, retail, banking, insurance, distribution, and manufacturing, with a focus on delivering value and exceeding customer expectations.

About Pet Supplies Plus

Headquartered in Livonia, Michigan, Pet Supplies Plus earned its success by understanding the unique bond between humans and their pets. With more than 360 locations in 27 states, Pet Supplies Plus has earned its reputation as “America’s Favorite Neighborhood Pet Store” by offering a wide array of pet food, pet products, grooming services, and animal expertise in a welcoming environment. Pet Supplies Plus is ranked in Entrepreneur magazine’s 35th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate, and system size.

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