Challenge
While the brand wanted to sustain its growth and penetrate deeper into the US market, it faced limitations in tracking KPIs, optimizing organic search performance, and making data-driven decisions regarding Core Web Vitals releases.
Solution
Recognizing the need for a comprehensive solution, Visionet deployed a multifaceted, full-service SEO strategy encompassing the following steps:
- SEO Audit
- Strengthening KPI tracking and reporting
- Optimizing Core Web Vitals
- Custom organic search strategy
Results
- Brand visibility soared by 21% YoY, with 4 million+ impressions on Google.
- UK keyword rankings improved by 55%, US by 48%.
- Organic traffic became the primary source, with a 40% increase in sessions (+500k)
- Organic revenue surged by £1.8M, marking a 37% hike.
- Operational efficiency improved with £1.8M of organic assisted conversions.
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