Achieve eCommerce Success in the 2020 Holiday Season With These 2019 Lessons in Mind

Here we have a thorough list of our resources to help you fix, improve, and fill in all the gaps in your tech setup:

• This blog post outlines the questions you need to consider at the beginning of the year to put yourself in a position to face the holidays in the top condition
• How to create a foolproof holiday marketing strategy, and when to start the holiday eCommerce campaigns and preparation
• Creating a holiday content plan
• AI implementation to revolutionize your eCommerce websites
• Benefits of headless commerce
• Opting for PWA stores
• Holiday SEO tune-up checklist
• Holiday UX — mistakes to learn from
• Improving website speed
• Reducing cart abandonment rate
• Creating the best CTAs
• Product page design best practices

This reading list is quite long — but after going through these articles, you can rest assured that you’ve thoroughly examined every technical aspect of your eCommerce, and you will have a game plan!

Setting Your eCommerce Holiday Calendar for Q4 and Beyond

Apart from the regular events and holidays we mentioned here, there are plenty of year-round opportunities to enrich your yearly eCommerce calendar. Don’t make the mistake of focusing solely on Q4 and missing out on the rest of the year.
Try the following ideas!

New Year’s resolutions for year-long campaigns

People tend to forget about their New Year’s resolutions as early as January 19th! Use this Q1 time period to remind them not to give up and to help them achieve their goals.
Most resolutions include getting fit and losing weight, learning a new language, reading more, and quitting smoking. See how your products or services fit in and you can cross-sell or upsell easily to clear leftover holiday stock.
If you are in the fitness industry, the answer is simple: offer special discounts to people who commit to your weight loss challenge. Marketers in other niche areas will have to get a bit more creative. For example, if you sell notebooks, hire a design team to create a special bullet journal to track the completion of New Year goals.

Think globally: include campaigns for foreign countries

Look beyond the US holidays, and you will find almost countless valuable opportunities.
When targeting the foreign market, be sure to:

• Learn about the local customs, events and cultures, so you don’t do anything disrespectful, rude or become a subject of ridicule.
• Localize — we can’t emphasize this too much! Use expert translation, payment methods, relevant keywords, specific content, and products with specific local appeal.
• Revise your ICP — maybe your potential customers are of a different age or prefer other social media channels.
• Offer favorable shipping methods.

Participate in awareness campaigns

Environmental activism and social change campaigns are on the rise all over the world. Improve your brand image by showing that you care about meaningful causes and want to make a better world for everyone.
For example, H&M has a long-lasting global recycling campaign, and many brands have attracted positive attention by going cruelty-free.

International Day of This-and-That

There are a lot of extensive lists of important dates — so just pick the ones that are relevant to your business and create appropriate campaigns.

What to Track During the Holidays

Once your campaigns are all set and everything is on the move, keep an eye on:

• Cart abandonment rate
• Complaints and FAQs
• Content ranking on Google
• Seasonal keyword popularity

During the holidays, it’s important to act fast and improve on the spot — but with all the tips we’ve offered above, we’re sure you’ll lessen the chances of unpleasant surprises!

Or… Leave it to Us

Visionet’s team of eCommerce experts is at your disposal.
We can refine your global strategy and help you achieve success in 2020, so boost your Q1 momentum by contacting us and asking away!