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Salesforce Commerce Cloud: Top 5 Things You Need to Know

Salesforce Commerce Cloud: Top 5 Things You Need to Know

Oct 5

With the rising shift to digitization, B2B and B2C businesses are undergoing a radical transformation. Convenience and tailor-made experiences are driving new waves of buyers online. B2B consumers are more intelligent and tech-savvy. They expect similar experiences as B2C consumers. With such demands, there is no going back from the growing digital tide.

Let’s Take a Look at Some Numbers:

 

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Simply put, consumers are embracing new ways of commerce, and so should businesses. Salesforce Commerce Cloud helps you address such challenges with a transformative approach. Additionally, Forrester recognized Salesforce B2B Commerce Cloud as the leader in its Forrester Wave™: B2B Commerce Suites Q2 2020 report. Chosen among the 13 most significant vendors, competing against 29 variables attests to its significance in the eCommerce landscape. Its highest scores in AI and ML, delivery and extensibility ecosystem, and business intelligence and analytics, have made it one of the top technology partner preferences for the B2B industry.

Salesforce B2B Commerce Cloud is a multi-tenant platform that provides a unified solution for buyers and customers. This cloud-based solution offers self-service digital buying experiences and simplifies eCommerce complexities. It empowers your sales team with seamless B2B operation optimization. Additionally, this platform effortlessly facilitates your channel partners’ growth and accelerates your time to market — all at the same time.

Salesforce B2B Commerce Cloud

 

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Top 5 Things You Need to Know About the Salesforce Commerce Cloud

Here are 5 things you should know when selecting the Salesforce B2B Commerce Cloud. Read ahead to learn how these can help you accelerate your business growth via rich eCommerce shopping experiences.

1. A Unified Platform Delivers a 360° Customer View

Businesses must differentiate in the market to become their digital buyer’s top preference. This can be achieved by catering to your customer’s pain points at every touchpoint. For instance, incorporating your ordering platform with Salesforce may empower you with a 360° customer view. The best part is that it seamlessly considers every aspect of your buyer’s needs. As a result, businesses may design consistent customer journeys to boost sales, ensure customer retention, and improve conversion rates.

2. Faster Time to Market

Businesses are progressively looking for solutions that offer comprehensive and preconfigured integrations. This includes integrations with applications, data, and processes. In addition to seamless integrations, companies increasingly emphasize faster time to go live. Salesforce QuickStart implementation solutions provide just that.

3. Improved Scalability

Salesforce Commerce Cloud facilitates businesses with rapid expansion. Companies can tap into their cloud capabilities to expand and enter new markets faster. As a result, this makes business scalability as simple as tapping a button. Moreover, companies may personalize their digital stores to fit in several languages, currencies, and geographic locations, conforming to market preferences. From a single framework, sellers may seamlessly manage various stores, further integrating the system with more streamlined and effective procedures.

4. Self-service Extension to Business CRM

Salesforce utilizes its existing Salesforce presence and understanding of commerce cloud technology. It helps them seamlessly enable a self-service extension for your CRM by leveraging rich ecosystem innovation. Thus, by integrating B2B into the same ecosystem, it offers an organic incentive to scale more.

5. Enables Extension with Clicks, Not Code

Salesforce Commerce Cloud offers easier, declarative programming that enables seamless customization and enhances business functionality without writing a single line of code. This development methodology includes data, objects, fields, analytics, websites, applications, processes, and even business user ownership.

More companies now prefer a tool that might be owned and championed by the business unit rather than IT. For such firms, the Salesforce commerce cloud is one of the best prospects. It frictionlessly transforms outdated, database-driven, and non-configurable technologies with little control over business users. All the more reason why this powerful platform will be an excellent value for your business.

Take Away

With expansive value additions, Salesforce Commerce Cloud qualifies as a single platform that enables consistent omnichannel shopping experiences. Leverage its core features to empower your eCommerce teams, transition to market faster, and deliver a “customer-first” mindset. With Salesforce Commerce Cloud, your eCommerce transformation is just a step away.

Visionet Expertise

Our more than two decades of expertise in innovative solutions enable us to deliver digital ingenuity to our global clients. If you’re looking to scale your eCommerce business, our Salesforce experts can help you with a smooth Salesforce Commerce Cloud implementation.

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