As companies across the world continue to grapple with the ever-changing global business environment and the challenges of digital transformation to gain a competitive edge, the role of Digital Marketing and Branding has become more vital than ever. Businesses are now facing increased competition and one of the major things contributing to this competition is the ever changing consumer behavior.
The online realm has gotten extremely competitive and now businesses are investing towards building brands and maintaining online presence.
Connecting with your audience at the proper time and place has always been the goal of marketing. Small and medium- sized enterprises are making every effort to keep up with the development and evolution of new technologies. Digital marketing is crucial for a number of reasons, including easy access to the internet and the changing consumer behavior which prefers online experiences in comparison to traditional buying model.
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