Always-On by design: How a creative brand scaled globally without downtime

Client 

The client is a creative and strategy-driven organization that helps build impactful brands designed to stand the test of time. Partnering with small businesses, founders, and mission-driven brands, the company transforms ideas into meaningful, scalable outcomes. Its expertise spans Brand Strategy, Content Strategy, Experience Design, and Digital Design. 

Challenges 

As the client’s digital presence expanded across markets and audiences, their existing infrastructure struggled to keep pace with growing availability, performance, and scalability demands. Operating on a more traditional and region-dependent setup exposed the platform to the risk of service disruption during regional outages or infrastructure failures. Even short periods of downtime posed a threat to brand credibility and user experience, particularly during high-traffic campaigns or product launches. 

Scalability was another critical challenge. Traffic patterns were increasingly unpredictable, driven by marketing initiatives, seasonal spikes, and global user access. The platform required manual scaling and capacity planning, often resulting in overprovisioned resources or delayed response to sudden demand. This not only increased operational costs but also limited the team’s ability to focus on innovation. 

Operational complexity further compounded these issues. Managing deployments, updates, and recovery processes across environments introduced configuration drift and elevated the risk of human error. At the same time, ensuring data durability and low-latency access across geographies became more difficult as the application footprint grew. The client also needed stronger security boundaries, governance, and isolation to support growth while meeting best-practice compliance and access control requirements. 

Solutions 

To address these challenges, Visionet designed and implemented a resilient, cloud-native AWS architecture built on multi-region and multi-AZ principles. Independent Amazon EKS clusters were deployed in each region, ensuring that a failure in one region would not impact others. Traffic is intelligently routed using Amazon Route 53 and AWS Global Accelerator, automatically directing users to the nearest healthy region and enabling seamless failover during regional incidents. 

Data durability and availability were central to the solution. Amazon Aurora Global Database was implemented to provide low latency reads across regions with rapid failover capabilities. File system data is synchronized using Amazon EFS with DataSync, while Amazon S3 Cross-Region Replication ensures durable, geo-redundant object storage. Amazon ECR replication keeps container images synchronized across regions, allowing consistent deployments even during disaster recovery scenarios. 

The architecture embraces loose coupling and fault isolation, with each region acting as its own blast radius. Services communicate through load balancers, private hosted zones, and asynchronous replication, preventing cascading failures. A fully mirrored AWS CodePipeline operates in each region, delivering automated and consistent CI/CD workflows. This ensures builds, tests, and deployments remain synchronized, eliminates configuration drift, and keeps all regions production-ready at all times. 

To support elastic performance under fluctuating demand, the solution combines EKS Auto Mode for node-level scaling with KEDA for pod-level autoscaling based on real-time metrics and event-driven workloads. This hybrid scaling model optimizes resource utilization while maintaining responsiveness during traffic surges. Security and access control are decentralized using region-specific IAM, OIDC, STS, and AWS Secrets Manager, reducing interdependencies and strengthening the overall security posture. The platform is further supported by resilient networking, proactive monitoring, and performance optimization through Amazon CloudWatch and AppDynamics, ensuring continuous visibility, reliability, and operational excellence. 

Benefits 

• Always-On resilience: Multi-region, multi-AZ architecture protects against data loss 
• Seamless scalability: Automated node and pod scaling dynamically adjusts to traffic spikes without manual intervention 
• Operational simplicity: Consistent, automated CI/CD pipelines reduce deployment risk 
• Global performance: Low latency access delivers a fast, reliable experience for users worldwide 
• Strong security & governance: Isolated environments enhance security and risk management