Mattress Firm optimizes retail and ecommerce operations through omnichannel enablement

Challenges

Mattress Firm is America’s largest specialty mattress and bedding retailer with over 3,500 company-operated and franchised stores across 49 states. They aimed to differentiate their brand by creating a unique customer experience with a large selection of high-quality bedding products, competitive pricing, and knowledgeable, well-trained sales associates. They needed a scalable solution that would help them increase traffic, conversion, and operational visibility, and deliver a consistent brand experience, both online and offline.

Solution

To optimize Mattress Firm’s retail and eCommerce operations, Visionet enabled omnichannel retail using PartnerLinQ – Connector for Commerce, our intelligent integration solution for Microsoft Dynamics AX 2012. We also designed and deployed a brand-new eCommerce website while enhancing their existing Salesforce Commerce Cloud websites. We helped Mattress Firm launch multiple cross-channel features, including quote, wish list, available to promise, and buy online, pick up in-store (BOPIS), and assisted in the launch of additional brands using a master architecture that ensured rapid time to market.

Visionet completely revamped Mattress Firm’s BI platform and deployed a sales forecasting and demand planning solution powered by machine learning. We also built specialized in-store customer experience applications and implemented several key enhancements to their financial system in Dynamics AX.