Revamping eCommerce Experience for Rebecca Taylor

Challenges

Rebecca Taylor is a womenswear brand inspired by beauty in the everyday. Rebecca Taylor reached out to Visionet to help unify their customer experience across different sales channels, including eCommerce.

Solution

Visionet provided Rebecca Taylor with a wide range of digital services to streamline their customer experience, including strategy, UX, creative, content, merchandising, and development. We revamped their “customer stories”, empowering merchandisers to easily push fresh content to their website and improve social engagement. We also deployed an AI-driven product recommendation engine to improve their cross-selling opportunities.

Visionet is currently implementing an omnichannel solution that will unify all customer data across brick-and-mortar and online channels in real time.