Rebecca Taylor Streamlines eCommerce Experience
Services
Content & Brand Strategy
Platforms
Salesforce Commerce Cloud (Demandware), CyberSource, AvaTax, Google Analytics.
Region
North America
Industry
High-End Apparel Retail
Visionet revamped Rebeca Taylor’s “customer stories”, empowering merchandisers to improve social engagement. We also deployed an AI-driven product recommendation engine to improve their cross-selling opportunities.
Challenges
Rebecca Taylor is a womenswear brand inspired by beauty in the everyday. Rebecca Taylor reached out to Visionet to help unify their customer experience across different sales channels, including eCommerce.
Solution
Visionet provided Rebecca Taylor with a wide range of digital services to streamline their customer experience, including strategy, UX, creative, content, merchandising, and development. We revamped their “customer stories”, empowering merchandisers to easily push fresh content to their website and improve social engagement. We also deployed an AI-driven product recommendation engine to improve their cross-selling opportunities.
Visionet is currently implementing an omnichannel solution that will unify all customer data across brick-and-mortar and online channels in real time.
Technology Stack
Visionet has done an amazing job. They are a highly qualified partner. They have demonstrated commitment, dedication, and competence in delivering quality solutions on time and on budget.
Sara Focchi
Enterprise Application Manager, Rebecca Taylor
Results
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Unified customer experience
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AI-driven cross-selling
