The Collected Group Achieves Omnichannel Excellence

The Collected Group
This case study details how Visionet enabled end-to-end omnichannel customer experience, improved customer loyalty, enhanced inventory visibility, seamless B2B connectivity, and robust business analytics for The Collected Group by combining the power of Microsoft Dynamics AX with its proprietary solutions and accelerators.
Collected Group Denim

Challenges

The Collected Group is a designer, distributor, and retailer of women’s contemporary apparel operating across the US, Canada, and Europe.

To be consistent with its reputation, the client needed a digital retail platform with end-to-end connected processes which the existing enterprise resource planning (ERP) and point-of-sale system wasn’t accommodating.

Due to the lack of inventory visibility and inability to sell across multiple channels through a unified and well-integrated platform, customer data was stored in different silos.

Lack of partner collaboration and robust business analytics for decision-making resulted in operational inefficiencies and limited to no capability of handling international business.

The Collected Group

Solution

Visionet proposed replacing the client’s legacy retail operations platform with Microsoft Dynamics AX to enable optimized and connected operations, as well as enhanced supply chain visibility.

Setting up loyalty programs with Dynamics AX helped the client boost customer retention, while Visionet’s intelligent fashion solution HauteLogic allowed for streamlined yet complete management of supply chain and customer engagement.

Partner collaboration was enhanced using Visionet’s proprietary digital connectivity platform PartnerLinQ while an enterprise BI solution provided omnichannel analytics to enable centralized management and consistent brand experience across all channels.

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