Are Repeat Customers Truly More Beneficial for Your Business?
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The quality of a business’s customers determines everything from its valuation to its longevity. CMOs and marketing experts can’t stress this enough. In recent times, we have started seeing a shift from standard revenue metrics to customer-centric metrics to evaluate companies. Customer metrics can be broken down into three broad categories: acquisition, retention, and quality (which is AOV for a customer along with several average customer orders or average customer revenue).