The ripple effects of the COVID-19 pandemic have been felt across the globe and the retail industry is no exception. Widespread fear with regard to financial stability has affected consumer behavior in the short and long run. While some consumers have adopted the new normal categorized by online payments, and curbside pickups, others have bounced back to how things were before Covid.
The B2B landscape is swiftly changing, and current trends indicate an upward shift in terms of digital adoption. Today’s consumer needs in the B2B domain have evolved which requires businesses to evolve as well. From the nuances of customer preferences to product availability, the future certainly lies in rapid digital adoption for B2B businesses.
In this whitepaper, you’ll explore the current B2B trends:
The COVID-19 pandemic hampered business operations of almost industries and the restaurant business was no exception. While some restaurants shifted to the digital world to combat the business restrictions, others had to limit operations and cut down costs to cater to the new sales numbers.
To adjust to the new normal, many restaurants started investing in mobile ordering solutions. However, this digital transformation was met with many challenges, including:
While the transition from brick-and-mortar to digital space has drastically improved shopping experiences, both traditional and internet shopping come with their pros and cons. Live Commerce, however, effectively combines the upsides of both in a single platform.
In this white paper you will learn how live stream eCommerce :
One thing organisations have learnt in the wake of the recent disruptions is that constantly revamping digital prowess is vital for long term business success. Human-machine collaboration is essential to run operations seamlessly. While machines take care of repetitive tasks, humans utilize augmented intelligence technologies like Cognitive RPA to make important decisions.
While many businesses have used live-video streaming to engage customers or create awareness about the brand/product, they haven’t been able to boost sales significantly. However, things are beginning to change as innovative eCommerce companies are leveraging live stream eCommerce to generate sizeable revenue.
The COVID-19 pandemic created unprecedented challenges for retailers and manufacturers, while also causing unexpected changes in customer behavior. Customers are now more conscious about their purchases and conduct detailed research before making a decision especially when it comes to high-value items. Since the onset of the pandemic, customers’ purchase channel preferences have evolved.
The term live commerce was first coined in 2016 when the Chinese retail giant, Alibaba, hosted a historic first livestream to sell products online. This relatively unique approach opened different avenues for consumer value, quick conversions, and delivering brand-owned experiences, redefining the eCommerce landscape altogether.
According to Gartner, companies with a sound digital commerce approach generate more sales (as much as 30% more) than the ones relying on traditional strategies.
Digital Commerce enables you to improve customer experience, gain business efficiency, increase sales, and optimize costs.
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According to Gartner on choosing the right digital commerce architecture, “Organizations are looking to keep up with growing business demands to extend across different channels and adopt new business models. This leads to disruption of their costs, existing technology landscape, and operational processes — and increases in technical debt”
