CPO, a leading U.S. tool retailer, sought Visionet’s expertise to create a more engaging and profitable online shopping experience through Salesforce technology.

Challenges

CPO's eCommerce site, based on an outdated platform, struggled with poor user experience, limited customer engagement, and low visibility into performance metrics. The site’s structure primarily served shoppers who knew exactly what they needed, while the understaffed eCommerce team was stretched thin, unable to focus on strategic improvements or optimize for SEO.

Client 

A leading fashion apparel brand sought to enhance its eCommerce presence by reinventing its sitewide user experience. Their outdated legacy email tools and inefficient marketing platforms hindered their ability to engage unique customer segments, personalize campaigns, and optimize digital performance, leading to increased integration costs and higher bounce rates. 

Visionet improved Rebecca Taylor's eCommerce experience by revamping the "customer stories" feature, which enabled merchandisers to boost social engagement. An AI-driven product recommendation engine was also implemented to enhance cross-selling opportunities.

Challenges

Rebecca Taylor is a womenswear brand inspired by beauty in the everyday. Rebecca Taylor reached out to Visionet to help unify their customer experience across different sales channels, including eCommerce.

Client 

A top fashion retailer, with 45 local stores and 15 international locations, is known for its record-breaking promotions and high footfall.  

Challenges 

The client’s decentralized data systems caused reporting delays, inconsistencies, and limited cross-functional visibility. To enable real-time reporting and smarter decision-making, the retailer needed a centralized platform to consolidate data, track KPIs, and improve operational efficiency. 

Client 

ICSC is the world’s largest retail real estate trade association, rebranded in 2021 as Innovating Commerce Serving Communities. The organization supports experiential marketplaces and fosters professional connections, transactions, and growth across the retail real estate industry. 

The client 

The Collected Group is a renowned designer, distributor, and retailer of women’s contemporary apparel, with operations spanning the US, Canada, and Europe. Known for its commitment to quality and style, the company needed a robust digital retail platform to maintain its reputation and streamline operations.