Retail has undergone a significant transformation with businesses putting customers at the epicenter of the shopping experience. For a long time, businesses in this space relied on the winning formula of speed, convenience, relevancy, and product availability. However, to keep up with the rapid pace of change over the last year, companies that relied on traditional sales channels had to deal with a host of new challenges and restricted opportunities, pushing many of them towards direct-to-consumer eCommerce.

Sustainable retail success requires a thorough understanding of the journey that your customers embark on, from initial interest and product prospecting to post-sale support, and every step along the way.

The retail industry has undergone major changes over the years but the magnitude of these changes was never so pronounced before the world got hit by the COVID-19 pandemic. In the wake of the ensuing restrictions and lasting changes in consumer behavior, many retailers are realizing the potential of digital commerce and expanding new sales channels to stay afloat in these unprecedented times.

In 2020, 61% of the web traffic originated from mobile devices. Revolutionary development in mobile technology and the evolution of social media culture have changed the way customers engage online with retailers and brands. Their preferred route to access the internet is through mobile. Mobile commerce sales generated from smartphones will reach $432.24 billion in 2022. Now we see rapid evolution and boom in the adoption of mobile commerce and digital payments by the retail industry and many others.