In 2020, 61% of the web traffic originated from mobile devices. Revolutionary development in mobile technology and the evolution of social media culture have changed the way customers engage online with retailers and brands. Their preferred route to access the internet is through mobile. Mobile commerce sales generated from smartphones will reach $432.24 billion in 2022. Now we see rapid evolution and boom in the adoption of mobile commerce and digital payments by the retail industry and many others.

Growing Significance of Digital Analytics in E-commerce

If there’s one thing that the past COVID-affected year and a half has taught the retail industry, it is the importance of a substantial e-commerce presence. With the brick-and-mortar model highly affected globally, both small and large-scale companies lately have needed to adapt their strategies to the new realities if they wanted to be competitive and/or profitable in the marketplace.

As retailers wrestle with the corollaries of the global pandemic, many are hastening their plans and devising effective strategies to remain relevant in the new normal. The retail industry cannot afford to remain in wait-and-see mode; therefore, they are accelerating their digital transformation and modernization initiatives.

Despite the global pandemic taking a massive hit on many brick and mortar retail businesses worldwide, the future of eCommerce looks brighter than ever. Capitalizing on the upcoming eCommerce trends, retailers are feverishly transitioning to online selling platforms, while fresh entrepreneurs are kick-starting new D2C ventures online.