Growing Significance of Digital Analytics in E-commerce

If there’s one thing that the past COVID-affected year and a half has taught the retail industry, it is the importance of a substantial e-commerce presence. With the brick-and-mortar model highly affected globally, both small and large-scale companies lately have needed to adapt their strategies to the new realities if they wanted to be competitive and/or profitable in the marketplace.

As retailers wrestle with the corollaries of the global pandemic, many are hastening their plans and devising effective strategies to remain relevant in the new normal. The retail industry cannot afford to remain in wait-and-see mode; therefore, they are accelerating their digital transformation and modernization initiatives.

Despite the global pandemic taking a massive hit on many brick and mortar retail businesses worldwide, the future of eCommerce looks brighter than ever. Capitalizing on the upcoming eCommerce trends, retailers are feverishly transitioning to online selling platforms, while fresh entrepreneurs are kick-starting new D2C ventures online.

The shift of businesses from offline to online channels has driven double-digit growth year after year, with 2020 being no different. Despite the pandemic taking a massive hit on businesses worldwide, the future of eCommerce looks bright. Retailers are transitioning to online selling platforms while fresh entrepreneurs are kick-starting their ventures online.

The mortgage market has experienced immense changes in the last few months. Most lenders have been forced to adapt swiftly and respond quickly to new needs, opportunities, and challenges.

Retail industry is dynamic; it is always adapting to better cater to the changing customer needs, preferences, and behaviors. The past decade has seen advancements that have propelled the retail industry dramatically forward. No matter how much the industry changes, one idea will stay the same: “Customer experience is paramount.”

Written by  AJ Leale, Sr. Director eCommerce 
There are countless products and services in the market, often similar in quality. We could argue that the only hope for businesses to secure a return customer base lies in a personalized, highly-convenient eCommerce experience.
Customer experience (CX) helps boost customer retention, which itself is important — the success rate of selling to existing customers is 60–70%, compared to a 5–20% success rate with new customers.

Written by Priscilla Cornwell, SEO & Analytics Manager and AJ Leale, Sr. Director eCommerce 
The world of eCommerce is always changing, but with the appearance of COVID-19 it is changing and becoming impossible to predict what will happen next. The economy took a major hit to retail with no end in sight.  Businesses across the country are facing uncertainty like no other time in history.

Provided by Visionet Digital, written by AJ Leale, Sr. Director eCommerce Consulting
During this uncertain time with the COVID-19 pandemic, many businesses are closed, and some are even closed for good.  Retailers have a challenging path forward to navigate through to the other end.  This article will suggest some options based on past events and current information seen from many retailers today.