Written by  AJ Leale, Sr. Director eCommerce 
There are countless products and services in the market, often similar in quality. We could argue that the only hope for businesses to secure a return customer base lies in a personalized, highly-convenient eCommerce experience.
Customer experience (CX) helps boost customer retention, which itself is important — the success rate of selling to existing customers is 60–70%, compared to a 5–20% success rate with new customers.

Written by Priscilla Cornwell, SEO & Analytics Manager and AJ Leale, Sr. Director eCommerce 
The world of eCommerce is always changing, but with the appearance of COVID-19 it is changing and becoming impossible to predict what will happen next. The economy took a major hit to retail with no end in sight.  Businesses across the country are facing uncertainty like no other time in history.

Provided by Visionet Digital, written by AJ Leale, Sr. Director eCommerce Consulting
During this uncertain time with the COVID-19 pandemic, many businesses are closed, and some are even closed for good.  Retailers have a challenging path forward to navigate through to the other end.  This article will suggest some options based on past events and current information seen from many retailers today.

Customers that spend more also use more channels to shop. “Omnichannel” shoppers effortlessly switch from browsing your product catalog on a laptop to completing their purchase using a smartphone, and then to sharing their experience via social media.

Here we have a thorough list of our resources to help you fix, improve, and fill in all the gaps in your tech setup:

Written by  AJ Leale, Sr. Director eCommerce 
A hectic holiday season leaves many marketers frustrated and exhausted, even before the sales start. Black Friday heavily impacts sales associates in physical stores, but as more and more shopping takes place online, eCommerce faces similar issues as well.

Written by  AJ Leale, Sr. Director eCommerce 
Last year’s stats for eCommerce are in, and the news is excellent — eCommerce accounted for over three-quarters of retail’s overall growth, with global eCommerce sales projected to reach $4.2 trillion in 2020. 

Written by  AJ Leale, Sr. Director eCommerce 
Black Friday sales found you unprepared, websites crashed, customers were fuming, and you failed to secure the revenue you aimed for.
Story of your life? It happens to the best — but not twice in a row!
In this article, we provide you with a step-by-step gameplan, a calendar of activities, and tips to help you ace the next holiday season.

If the goal is reaching customers in all corners of the world, with bespoke content in multiple native languages and in a culturally sensitive way, retailers need to go beyond the basics of website personalization.

In a dynamic industry like eCommerce, it is critical to constantly look for ways to innovate faster, provide seamless customer experience, be more cost-effective, and to predict customers’ needs. Integrations between different systems (between ERP and eCommerce, for example) often present challenges in achieving such agility and it is hard to obtain 360-degree customer focus.
Microsoft is evolving Dynamics 365 Retail platform to include native and fully integrated e-Commerce channel. It would enable retailers to achieve: