The quality of a business’s customers determines everything from its valuation to its longevity. CMOs and marketing experts can’t stress this enough. In recent times, we have started seeing a shift from standard revenue metrics to customer-centric metrics to evaluate companies. Customer metrics can be broken down into three broad categories: acquisition, retention, and quality (which is AOV for a customer along with several average customer orders or average customer revenue).

The ripple effects of the COVID-19 pandemic have been felt across the globe and the retail industry is no exception. Widespread fear with regard to financial stability has affected consumer behavior in the short and long run. While some consumers have adopted the new normal categorized by online payments, and curbside pickups, others have bounced back to how things were before Covid.

​While many businesses have used live-video streaming to engage customers or create awareness about the brand/product, they haven’t been able to boost sales significantly. However, things are beginning to change as innovative eCommerce companies are leveraging live stream eCommerce to generate sizeable revenue.