Customers that spend more also use more channels to shop. “Omnichannel” shoppers effortlessly switch from browsing your product catalog on a laptop to completing their purchase using a smartphone, and then to sharing their experience via social media.

Here we have a thorough list of our resources to help you fix, improve, and fill in all the gaps in your tech setup:

Written by  AJ Leale, Sr. Director eCommerce 
A hectic holiday season leaves many marketers frustrated and exhausted, even before the sales start. Black Friday heavily impacts sales associates in physical stores, but as more and more shopping takes place online, eCommerce faces similar issues as well.

Written by  AJ Leale, Sr. Director eCommerce 
Last year’s stats for eCommerce are in, and the news is excellent — eCommerce accounted for over three-quarters of retail’s overall growth, with global eCommerce sales projected to reach $4.2 trillion in 2020. 

Written by  AJ Leale, Sr. Director eCommerce 
Black Friday sales found you unprepared, websites crashed, customers were fuming, and you failed to secure the revenue you aimed for.
Story of your life? It happens to the best — but not twice in a row!
In this article, we provide you with a step-by-step gameplan, a calendar of activities, and tips to help you ace the next holiday season.

If the goal is reaching customers in all corners of the world, with bespoke content in multiple native languages and in a culturally sensitive way, retailers need to go beyond the basics of website personalization.

In a dynamic industry like eCommerce, it is critical to constantly look for ways to innovate faster, provide seamless customer experience, be more cost-effective, and to predict customers’ needs. Integrations between different systems (between ERP and eCommerce, for example) often present challenges in achieving such agility and it is hard to obtain 360-degree customer focus.
Microsoft is evolving Dynamics 365 Retail platform to include native and fully integrated e-Commerce channel. It would enable retailers to achieve:

Written by  AJ Leale, Sr. Director eCommerce 
Holidays are a time for everyone to eat, drink, be merry, and relax — everyone except for marketers and eCommerce retailers, that is! 
The rush to keep conversions high in Q4 starts to hit earlier and earlier every year, and it is crucial to have a rock-solid plan that won’t fail you.
Learn how to outrun the competition with the help of timely, comprehensive holiday eCommerce campaigns and preparations.

Written by  AJ Leale, Sr. Director eCommerce 
With the holidays approaching at avalanche speed, it’s time to amp up your eCommerce websites and selling strategies to take advantage of all that natural momentum.
Almost every retailer out there plans to slash prices when the time comes, and growing competition makes it necessary to develop a good holiday deal strategy.
Here we’ll provide you with the various types of deals you can use to attract holiday shoppers, along with tips on using them wisely!

Written by  AJ Leale, Sr. Director eCommerce 
The Q4 period is tightly packed with opportunities for drastically increasing the revenue. It is the season of gifting and every retailer does everything in their power to make the customers pick their stores for holiday shopping. 
The competition gets rampant – and exceptional content may help with driving the customers your way.
With that in mind, we have compiled this list of tips to help you create the best holiday content ever – and how to create a spotless holiday content strategy for 2019.