Blog

Magento 2: An essential upgrade to stay competitive and secure

By December 30, 2019 January 9th, 2020

eCommerce is still in the growth phase of its lifecycle. At a minimum, businesses must keep up with rapidly evolving trends in digital commerce technology and offer the latest features to their customers to remain relevant. Ideally, they should introduce unique capabilities on their online store to differentiate themselves from their competition.

Online merchants that are still using Magento 1 need to act now. Magento 1 is ending its support in June 2020, and without access to support, their businesses will be vulnerable security breaches, disruption of operations, and loss of business.

Read more: Preparing for your journey to Magento 2

Magento 1 merchants will also incur the opportunity cost of not having access to the powerful new features offered by Magento 2. While it’s true that these capabilities can be achieved through custom development, that route involves much higher implementation and long-term maintenance costs. Upgrading to Magento 2 has a lower total cost of ownership (TCO) than customizing Magento 1. Now is the time to get in touch with a technology partner and familiarize yourself with Magento 1 to Magento 2 upgrade services.

Continue reading for a small sample of the new features and functional enhancements that help Magento 2 deliver a personalized, intuitive user experience and accelerate business growth.

Content-based commerce

Magento 2 users can combine pre-built controls into the exact page designs they want. The Page Builder extension helps you create effective content by yourself so you aren’t as dependent on an expensive team of web developers. It also offers live previews that give you a sneak peek of how the content will actually look on your website. You can use the form editor to create customizable forms and then use them to gather customer feedback.

Faster, seamless checkout

Magento 2 has an improved checkout flow and technical architecture. Fast checkout speed leads to higher conversion and optimized pages reduce the time it takes for customers to confirm their shipping address, select a payment method, and finalize their order. Merchants who have upgraded to Magento 2 benefit from a 39% higher conversion rate and 10% higher average order value (AOV).

Responsive themes and PWAs

Whether your customers are browsing your product catalog on their mobile phones or computers, Magento 2’s responsive themes and progressive web apps (PWAs) will provide a consistent and engaging user experience. As a result, Magento 2 merchants’ revenue has increased by 49%.

Headless and omnichannel commerce

Magento 2’s support for headless commerce and omnichannel retail empowers merchants by delivering consistent and transparent brand experiences, products, and services across all customer touchpoints. Headless commerce separates a platform’s frontend and backend to improve flexibility and content control, enabling businesses to gain more traffic and improve sales.

Intuitive backend

Magento 2 simplifies store management and offers native support for complex B2B cycles. You can offer discount coupons, create customer groups, and even add SKUs from your mobile device.

Integration

A well-integrated eCommerce platform offers transparency across information systems. Magento Marketplace offers a wide number of extensions that you can configure to seamlessly integrate your eCommerce store with accounting, enterprise resource planning (ERP), customer resource management (CRM), product information management (PIM), and marketing automation platforms.

Magento Order Management System (OMS)

Magento OMS helps you streamline your shipment process, manage inventory, and optimize order fulfillment to increase operational efficiency, boost customer satisfaction, and minimize churn.

Conclusion

If you’re still using Magento 1, we strongly recommend migrating to Magento 2. It offers higher performance, better administrative capabilities, a more user-friendly checkout process, and more advanced security than its predecessor. Contact Visionet to learn more about Magento 1 to Magento 2 upgrade services to stay competitive and secure.