Unlock Digital Transformation in CPG with Salesforce Commerce Cloud 

October 7, 2022

October 7, 2022

Unlock Digital Transformation in CPG with Salesforce Commerce Cloud 

The world is on a continuum of a rapid shift. It’s changing how people think, behave and buy. Likewise, industries are making a 360-turn in commerce. Businesses are going beyond confined boundaries between in-store and digital-stores. With these changes, digital transformation in CPG (Consumer Packaged Goods) is reaching new heights. As a result, what we value today, how we function, and how we buy are shifting to disruptive innovation.

By 2024, the online shopping adoption rate in the U.S. will rise to 55%. Also, global retail eCommerce sales will account for $7.4 billion by 2025.

Source: Statista 2022

It gives a fair hint to the forward-looking CPG brands on where to hit the nail. Companies can drive commercial efficiency using the best technologies. At the same time, get ahead of the competition by meeting consumer expectations.

80% of consumers are likelier to buy from brands that tailor customer experiences. (Salesforce)

As customers rule the shopping norms, start with understanding your customers better!

Engage with Your Customers with Salesforce

Unlike before, more customers are embracing digital platforms. This opens a new window for businesses to attract their customers. CPG brands can offer personalized experiences and make the most of this opportunity. Salesforce Commerce Cloud simplifies this by enabling complete customer journey visibility. It allows you to seamlessly provide the right product at the right time across the value chain.

Salesforce bridges the gap between traditional and new-age shopping experiences. A leader in digital commerce, it enables you to design brand-specific shopping experiences. It helps you align every interaction with individual preferences. As a result, brands can attract prospects with exciting offers at every step of the way. In addition, with real-time insights, merchants can capitalize their marketing efforts from order placement to delivery. Such value additions include:

Increased Loyalty Higher Subscriptions Personalized Merchandizing Connected Customer Experiences and much more

Salesforce Commerce Cloud helps CPG brands quickly build a robust digital presence and allows them to scale accordingly.

Value to D2C Merchants

Business is more than just selling a bunch of products. Your strategies must incorporate all vital elements of your buyer persona. It paves the way to deliver engaging experiences at all digital footprints and strengthen customer relationships. D2C merchants can simplify this using the expansive features of Salesforce Commerce Cloud. This agile and scalable platform helps you take your business where your customers are.

Simply put, Salesforce helps you add a value that sustains.

  • Boosts growth and drives business revenues
  • Aids in building customer-centric experiences
  • Provide first-hand information for contextual commerce
  • Helps discover untapped customer segments
  • Offers real-time insights on product purchases and merchant relationships

Value to Consumer Goods Brands

Customers are undoubtfully changing, and the change is here to stay. It’s time that you turn their changing preferences into opportunities. The AI powered Einstein, SFCC Commerce Cloud helps cut the chase — and engage your consumers on their terms. Thanks to Visionet’s SFRA accelerator, Salesforce commerce cloud implementation only takes a few weeks to roll out.

Many progressive merchants are already building on this unified commerce platform. As per recent estimates, 69% of surveyed leaders are investing in new digital channels.

More Reasons Why Commerce Cloud is Your Ultimate Solution

Integrate payments Seamlessly launch D2C retail stores Entice customers with subscription promotions Explore new commerce channels and touchpoints Unify products, pricing, and catalogs Deliver intuitive buying experiences
Integrate inventory and order management Empower your marketers and merchandisers Gain business agility with faster time to market Increase organic traffic Drive efficiency

Sources: Salesforce

Salesforce Commerce Cloud Features

It is no news how the pressing priority for merchants and marketers today is reshaping. Brands seek to enable end-to-end personalized shopping experiences right where your customer wants. However, for this you need a highly adaptable and powerful eCommerce ecosystem. One that helps you personalize merchandising as well as drive growth. The scalable commerce cloud by Salesforce helps demystify this challenge for CPG brands. It helps unlock new revenue streams, deliver enriching connected customer experiences, and more.

Here’s how Salesforce enables seamless B2C eCommerce interactions for CPG brands:

Self-serving digital purchasing Simplify eCommerce complexities Equip the Sales team with real-time insights for winning strategies
Real-time B2C function optimization Facilitates channel partner growth Faster time to market

Source:Salesforce

Key Takeaway

In the post-pandemic era, businesses worldwide continued to transform. With many, the Consumer Goods industry also had to keep up with the digital disruption. Digital Transformation in CPG required making a way to deliver personalized online buying experiences.

Many businesses are already on their journey to make the shift. If you haven’t already, this is when you embrace the change. You can transition to the customer-first approach and weather this wave by moving to Salesforce Commerce Cloud. Forrester, Gartner, and IDC also recognize Salesforce Commerce Cloud’s capabilities. This attests to its potential of keeping the users connected at every step of the customer journey.

An all-inclusive platform that enables seamless digital experiences for B2C eCommerce interactions.

Questions? Visionet Experts will Take it from Here.

If you’re seeking a Commerce Cloud solution, we can help reach out to our Salesforce Commerce Cloud experts to plan and embark on a transformation journey.

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