The eCommerce move that reshaped a retail giant’s uniform business

With the swift evolution of the digital age, even the most resilient retailers have only two choices, either to evolve or perish. A case that needs to be mentioned in this scenario is that of a British multinational retailer with a robust presence in clothing, groceries, and home goods that owned the space across more than 1,509 stores around the world was at this juncture. With a goal of growing its specialist Embroidered School Uniform online shop and reaching £1 billion in UK sales, the business undertook a sweeping retail digital transformation.