Loading...

Harness the Potential of Live Commerce to Boost Your B2B eCommerce Sales

Harness the Potential of Live Commerce to Boost Your B2B eCommerce Sales

Jun 10

In the fast-paced world of B2B eCommerce, driving sales and staying ahead of the competition is crucial. To unlock new opportunities and boost revenue, businesses need to embrace innovative strategies. One such strategy that has been transforming the B2B eCommerce landscape is Live Commerce. As stated in a July 2021 McKinsey report, Live Commerce has the potential to contribute 10 to 20 percent of total e-commerce sales by 2026, drawing insights from China's success.

In this blog, we will explore the compelling reasons why incorporating the Live Commerce platform into your eCommerce strategy is essential for skyrocketing B2B sales, building relationships, and gaining a competitive edge in the market.

Elevate Product Demonstrations:

Through live video demonstrations, businesses actively engage with potential buyers, showcasing the value and functionality of their products in real time. B By incorporating your company's branding elements and using a tone that connects with your audience, you can customize the product demonstration to address their unique requirements. This interactive approach not only builds trust but also drives higher sales conversions as customers experience personalized and captivating product demonstrations.

Create Winning Virtual B2B Events:

Integrating a Live Commerce solution into B2B eCommerce revolutionizes virtual events, such as product launches, trade shows, and conferences. By leveraging Live Commerce, businesses can overcome geographical limitations and host engaging events that connect with a broader audience. Real-time interactions enable showcasing offerings and closing deals seamlessly. Prioritizing audience targeting, machine learning recommendations and explicit intent personalization help businesses drastically boost B2B sales and drive overall growth.

Provide Real-Time Consultations and Expert Guidance:

Businesses may provide B2B buyers with immediate consultations and qualified assistance with Live Commerce via live chat and one-on-one video engagements. This tailored strategy improves the customer experience, speeds up the sales process, and boosts customer satisfaction and conversion rates.

Cultivate Trust and Strengthen Relationships:

By facilitating real-time interactions that connect businesses with buyers on a personal level, Live Commerce helps build trust and strengthen relationships with clients. Engaging in live discussions, addressing concerns, and providing immediate support nurtures trust, strengthens relationships, and positions businesses as reliable partners in the B2B eCommerce space. Ultimately, this trust and rapport translate into repeat business, customer loyalty, and sustained sales growth.

Content-led Commerce Experiences are here to stay!

A survey conducted by Morning Consult reveals that Gen Zers and Millennials are highly likely to consider attending live shopping events in the future. When asked about their interest in purchasing different types of products through such events, a significant percentage of respondents expressed keen willingness. This trend underscores the immense potential for businesses to tap into the growing demand for live commerce experiences.

Commerce Experiences

 

Discover the Live Commerce Advantage with Visionet

To gain an edge in the ever-evolving world of eCommerce, it's essential to stay ahead of the curve. With Visionet's Live Commerce solution, you can get access to a live-streaming marketplace that enables sellers to create their shopping channels and host live-streaming shows, connecting directly with a global audience. Built around three core imperatives—Seller Scalability, Human Connection, and Shopper Convenience—our platform empowers brands to increase their conversion rates by up to 30%.

Embrace the potential of Live Commerce to unlock new avenues of success in eCommerce. Contact our experts to explore limitless possibilities