Importance of Content-Driven eCommerce – 5 Key Benefits
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Written by Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce
Consumers around the world use the internet to search for, compare, and learn about products before making a purchase decision. Seldom do consumers go to one site and immediately buy what they’re looking for.
Unless they have strong brand loyalty or trust a certain site for its products and pricing (the Amazon Effect), they comparison shop.