Driving digital growth through a composable commerce platform in the eye care industry

A leading eyecare distributor serving thousands of Eye Care Professionals modernized how ECPs order, track, and get support. Built on Microsoft Dynamics 365 Commerce, the new platform Meet Abby unifies the experience for ECPs and powers white-labeled marketplaces for retail partners without disrupting core operations. 

What’s in it for you 

• Faster ordering and fulfillment: Streamlined ECP workflows and real-time tracking cut order processing time by 20%. 
• Higher digital adoption: A cleaner, self-service experience boosted digital orders by 15% in the first year. 
• Improved customer satisfaction: Simplified journeys and proactive updates raised NPS by 3 points. 
• White-labeled marketplaces at speed: Launch branded partner storefronts quickly, with 8–10 already live. 
• Revenue growth without disruption; New digital channels drove 3% year-over-year growth while keeping core operations intact. 

Supercharge ECP engagement and partner commerce 

See how Visionet and Microsoft delivered a modular platform that improves ordering, accelerates fulfillment, and opens new revenue for eyecare distribution. 

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