Challenge
The mattress and bedding accessories retailer grappled with multiple challenges that obstructed its full potential. The major ones include:
- Ineffective storage and management of customer data
- Lack of data-driven insights to enhance customer experience
- Low conversion rates despite a steady influx of website visitors
Solution
Visionet provided a comprehensive data-centric strategy encompassing data management and reporting and conducting a complete overhaul of the retailer’s UX design, leveraging the power of Dynamics 365 and Google Analytics. Visionet seamlessly delivered consistent, accurate, and actionable business insights, which perfectly matched the client’s objectives.
Results
- Improved website traffic
- Enhanced customer experience
- Increased conversion rates
- Efficient data management
- Actionable business insights
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