An in-depth case study on a leading mattress & bedding accessories retailer A leading mattress and bedding retailer struggled to efficiently store, manage, and interpret customer data, hindering its business growth and affecting customer satisfaction. Despite having a steady influx of website visitors, its conversion rates were not up to par. To improve its conversion rates and provide enhanced shopping experiences, it sought Visionet for its expertise in digital transformation. With a harmonious blend of Microsoft Dynamics 365 (MS D365) and Google Analytics, Visionet helped the retailer overcome its challenges and remarkably achieve business goals.
Challenge
The mattress and bedding accessories retailer grappled with multiple challenges that obstructed its full potential. The major ones include:
- Ineffective storage and management of customer data
- Lack of data-driven insights to enhance customer experience
- Low conversion rates despite a steady influx of website visitors
Solution
Visionet provided a comprehensive data-centric strategy encompassing data management and reporting and conducting a complete overhaul of the retailer’s UX design, leveraging the power of Dynamics 365 and Google Analytics. Visionet seamlessly delivered consistent, accurate, and actionable business insights, which perfectly matched the client’s objectives.
Results
- Improved website traffic
- Enhanced customer experience
- Increased conversion rates
- Efficient data management
- Actionable business insights
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