Client
The client is a leading gold and diamond jewelry company with a legacy spanning over five decades. Operating approximately 100 showrooms across 72 cities and towns in India, the company is a prominent player in the jewelry retail industry. They aspired to create a unique and engaging shopping experience by leveraging augmented reality (AR) technology to enhance customer satisfaction and differentiate themselves in the competitive market.
Challenges
The client, a renowned gold and diamond jewelry company, faced the challenge of enhancing customer experience to remain competitive. They required an augmented reality (AR) platform for virtual try-ons, a digital catalog, and promotions. The solution needed seamless integration with retail showrooms and a mobile app to deliver an engaging, visually appealing, and emotionally impactful shopping experience, creating a sustainable competitive advantage in the jewelry market.
Solution
Visionet designed an innovative solution, “AR Mirror,” within three months by analyzing customer preferences and buying journeys. This multipurpose solution, compatible with mobile devices and large displays, enabled virtual try-ons, displayed a digital catalog with promotions, and featured AI-driven personalization to recommend jewelry based on facial features. This engaging and personalized digital experience helped the client achieve their vision and gain a sustainable competitive advantage in the jewelry industry.
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Learn how Visionet’s AR solution transformed the jewelry shopping experience, delivering innovation, personalization, and competitive advantage for a leading jewelry brand.