Transforming A Leading FMCG's Data Infrastructure For Improved Distributor Management and Business Growth

Challenges

Our client with global customer base, was facing difficulties in processing and extracting key insights from large volumes of raw data generated daily from their distribution network of 300,000 retail locations and 700 distribution partners. The company struggled to track key performance indicators such as brand penetration, distributor and sales performance, and retail outlet performance across all levels of product, region, and channel hierarchies. Advanced data processing and analytics capabilities were key to not only manage this data but also to obtain useful insights from it. 

Solution

Visionet proposed a technologically advanced data platform solution that included creating an ingestion and processing framework, powered by Azure technologies, to ingest the data into a data lake and process it. Visionet also provided an advanced reporting and analytics platform for monitoring KPIs in real-time, and created more than 600 KPIs to track organizational performance. The modern data platform supported end-to-end decision making for 450+ business users, with built-in capabilities for self-generated reports.

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