Transforming Customer 360 for a Major US Retail Player using Google Cloud

Client 

The client is a major US retail player in the mattress and accessories business with more than 2, 400 stores spanning across 49 states. It has a strong reputation for delivering superior customer experiences.  

Challenge 

The client lacked a customer data platform and faced difficulties in interpreting customer behavior across various touch points. This resulted in manual, time-consuming tasks, and incomplete data, hindering the client’s ability to execute customer analytics use cases.  

Solution  

The client collaborated with Visionet to develop a robust customer 360 solution, utilizing Google Cloud technologies to unify customer data and create golden customer records. This facilitated the creation of a comprehensive 360° customer view to uncover deep customer insights.