Many MSMEs Are Still Unaware of Digital Impact, They Fail to Build Customer Loyalty, Retention

2020-26

Many MSMEs Are Still Unaware of Digital Impact, They Fail to Build Customer Loyalty, Retention

The Coronavirus crisis and the lockdown was a phase of evolution for various MSME sectors. Digitization opened the gates for many local businesses to strengthen their operations and cope up with these stressful times.

Technology for MSMEs: The increasing affordability of smartphones, rising internet usage, and growing digital media use are shaping the future of MSMEs and startups in India. India is amongst the biggest and fastest developing markets for digital users. As Digital India emerges, one can see a paradigm shift in the conventional ways of business. The small and medium scale enterprises understand the value of digital transformation for business expansion. They believe digital proficiency is vital to set foot in the online market successfully. Needless to say, digitalization has become a critical factor for all enterprises to survive.

Read the Entire Article Here