Written by Priscilla Cornwell, SEO Manager &  AJ Leale, Sr. Director eCommerce 
If SEO is among your top priorities and you religiously maintain your website, congratulations — a great deal of work is already done!
Nevertheless, holiday eCommerce goes through noticeable changes during these times of the year. Different marketing tactics affect the way you should optimize the website, so let’s go step by step and see what needs to be tweaked in order to attract holiday shoppers like bees to honey! 

Written by  Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce 
The global eCommerce revenue growth came near $3 trillion in 2018 and continued to grow steadily in 2019 – but not for everyone!
Sometimes, there isn’t much of a difference between a success story and a fail; the Devil is in the details, and some of those could be found on your product page. Go through our Product page design checklist and make sure you’re doing everything you can to provide a spotless user experience!

Written by  Jocelyn Lin, Creative Director & AJ Leale, Sr. Director eCommerce 
Driving visitors to your site is no easy task — but converting them is even more difficult. Great call to action buttons can help manage visitors’ attention and get them to act. Not using these buttons is a missed opportunity because for most marketing teams, doubling the conversion rate is somewhat more realistic than doubling the site’s search engine traffic. 
Here are five suggestions for crafting engaging eCommerce calls to action. 

Written by  AJ Leale, Sr. Director eCommerce 
Cart abandonment is one of the most critical problems that online retailers face. Although it’s impossible to mitigate against entirely, there are ways to help you reduce it. In this post, we’ll present seven quick wins for reducing cart abandonment rate on your eCommerce site. 

While shopping for a shirt online, I had a surprisingly poor experience with an apparel brand that I’m particularly fond of. Rather than naming names, let’s call them Sean’s Shirts. Sean’s website makes some rookie mistakes in data management and user experience (UX) that undoubtedly cost their eCommerce channel several thousands of dollars in business every day.

Is your brand ready for one of the toughest privacy laws in the US – the California Privacy Act? If not, you’re not alone. Nearly 86 percent of respondents being surveyed stated they aren’t prepared.
In this post, we’re going to cover what the CCPA is and how retailers, in particular, are going to be affected.

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Mobile users are highly goal-oriented. There are 6.8 billion mobile users in 2019 and are estimated to increase in the coming years.

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Written by  AJ Leale, Sr. Director eCommerce 
Conversion is one of the most important metrics you’ll need to keep an eye on as you plan on building your business and increasing revenue. 
However, conversion doesn’t just happen. It requires certain optimization and continuous monitoring. 
Here are the best practices for eCommerce checkout that are guaranteed to increase conversions and boost sales. 

1. One-Page Optimized Checkout

Offer a one-page checkout to streamline and speed up your order process.

Written by  AJ Leale, Sr. Director eCommerce 
Recently, a retail brand managed to add $300M in online revenue, a net increase of 45%! All it took was just one simple tweak to their website – they let users buy as a guest, without having to register. Many companies create similar barriers that prevent, or deter customers from buying on their online store. 
Stop wasting millions in sales by implementing some of these six quick wins that can increase the conversion rate of your company’s ecommerce store.