The Factors of Complete Customer Experience
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Back in the days, retailers were able to establish themselves merely on the basis of their physical presence in the market in terms of a retail store; today however it is simply not enough to just own a physical store.
It is a must for a retailer to think beyond a store, because a retail experience in this day and age encompasses everything from the retailer’s website to their call center, and extends beyond the marketplaces to social media platforms. Because of this, retail is now often referred to as multi-channel retail.
