Purely brick-and-mortar retail is quickly becoming the exception, not the rule. A growing number of customers have embraced the convenience of online stores, which allow them to compare products and make buying decisions in minutes instead of having to visit multiple physical stores. 81 percent of millennials use mobile devices for daily product research. In response to these trends, retailers are attempting to stimulate sales by adopting eCommerce and expanding to other channels.

According to Gartner, by 2020 over 80 percent of customer interactions will be handled by artificial intelligence.
Giants like Amazon, Alibaba, eBay, and Rakuten already use AI for their eCommerce efforts.
Three key elements of AI: data mining, machine learning (ML), and natural language processing (NLP) will help businesses increase their revenue and efficiency by completely eliminating repetitive tasks and allowing for more creativity.

A survey done by the Retail Touch Points reported that 81 percent of retailers will start using unified commerce platforms by the end of 2020.
Many retailers, especially small and mid-size businesses, have a hard time competing with giants like Amazon. However, one of the most powerful ways to distinguish themselves is through personalization and unified commerce experiences.

Written by  AJ Leale, Sr. Director eCommerce 
New trends and technologies continue emerging, and lately, there has been more frequent attention to one of the biggest trends in e-commerce – the use of headless architecture.
In this post, we dive a bit deeper into what headless commerce is, and some of the advantages to taking this approach.

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In the era of the customer, shoppers dictate what they want and how they want it. Today’s customers are intelligent, more market-aware, and have higher expectations. Empowered by digital devices and social networks, these customers want the opportunity to participate in the design process of the products and services they wish to purchase.