A Leading US based Power Tools Retailer Revamps its eCommerce Storefront on by Salesforce Commerce Cloud

A leading tool retailer in the US had been struggling with outdated eCommerce functionality based on Demandware. Its outdated technology had user experience that was not apt and didn’t encourage a healthier shopping route for customers. Furthermore, there was a lack of direction in terms of just focusing towards short-term goals and not looking to go for the long run. Download our case study to learn how you can.

Challenges

The client’s eCommerce site was struggling to break even. Based on an outdated version of Demandware, the eCommerce site failed to prompt cross-selling opportunities with the interested shoppers. Additionally, the lack of enough time to consider strategic site improvements left its capable and experienced teams understaffed and overwhelmed while keeping their large site running.

The client’s eCommerce success was being hindered by technology limitations, operational inefficiency, poor visibility into site performance, and its small team size. And achieving a best-in-class user experience asked for a major redevelopment or a complete platform upgrade. That’s where the Visionet team stepped in and addressed the underlying system requirements.

Solution

Visionet’s expertise packaged with Salesforce technologies enabled a seamless strategic transformation of the client’s eCommerce site. This enabled them to dramatically achieve and surpass their online KPIs within six months of the redesigned eCommerce site’s launch. The engagement included:

  • Salesforce Storefront Reference Architecture (SFRA) deployment.
  • Reaching a wider audience by targeting broader buyer personas.
  • World-class SEO Optimization of their Commerce site.
  • Crafting an effective, data-driven plan
  • Setting measurable, achievable goals
  • Best-in-class UX design and technology implementation

Post-engagement Insights

  • eCommerce revenue growth by 20.8%
  • 29.4% increase in conversions.
  • 9.8% increase in session duration
  • 7.9% lower bounce rates

Download the case study to read the full story.

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