Leveraging Artificial Intelligence to Improve Customer Retention and Reduce Churn

Webinar Date
May 2, 2018
2:00 PM EDT
Speaker: Azhar Manzoor
Retail is undergoing a radical change: increased mobile usage and the convergence of eCommerce and in-store retail have dramatically altered consumer behavior.


Azhar Manzoor

Azhar Manzoor

Big Data Evangelist


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Given this transformation, it is imperative for retailers to:

  • Understand the underlying differences between operating in a traditional BI sense versus an omni-channel sense
  • Use this knowledge to create a winning strategy
  • Reduce customer churn, which translates to higher customer acquisition costs and lost revenue
This webinar presented guidelines based on successful BI deployments that help retailers:
  • Understand consumer needs
  • Remain relevant in the eyes of the customer
  • Increase their overall spend
  • Reduce churn
  • Increase profits